Scope:
As regards the scope of business economics, no uniformity of views
exists among various authors. However, the following aspects are said to
generally fall under business economics.
1. Demand Analysis and Forecasting
2. Cost and production Analysis.
3. Pricing Decisions, policies and practices.
4. Profit Management.
5. Capital Management.
These various aspects are also considered to be comprising the subject
matter of business economic.
1. Demand Analysis and Forecasting :
A major part of business decision
making depends on accurate estimates of demand. A demand forecast can serve
as a guide to management for maintaining and strengthening market position
and enlarging profits. Demands analysis helps identify the various factors
influencing the product demand and thus provides guidelines for manipulating
demand.
Demand analysis and forecasting provided the essential basis for
business planning and occupies a strategic place in managerial economic.
2. Cost and Production Analysis :
A study of economic costs, combined with the data drawn from the
firm’s accounting records, can yield significant cost estimates which are useful
for management decisions. Discovering
economic costs and the ability to measure them are the necessary steps for more
effective profit planning, cost control and sound pricing practices.
Production analysis is narrower, in scope than cost analysis. Production
analysis frequently proceeds in physical terms while cost analysis proceeds in
monetary terms.
3. Pricing Decisions, Policies and Practices :
Pricing is an important area of business economic. In fact, price is the
genesis of a firms revenue and as such its success largely depends on how
correctly the pricing decisions are taken.
4. Profit Management :
Business firms are generally organised for purpose of making profits and
in the long run profits earned are taken as an important measure of the firms
success. If knowledge about the future were perfect, profit analysis would have
been a very easy task. However, in a world of uncertainty, expectations are not
always realised so that profit planning and measurement constitute a difficult
area of business economic.
5. Capital Management :
Among the various types business problems, the most complex and
troublesome for the business manager are those relating to a firm’s capital
investments. Relatively large sums are involved and the problems are so
complex that their solution requires considerable time and labour. Often the
decision involving capital management are taken by the top management.
Briefly Capital management implies planning and control of capital
expenditure.
Conclusion :
The various aspects outlined above represent major uncertainties which a
business firm has to reckon with viz., demand uncertainty, cost uncertainty,
price uncertainty, profit uncertainty and capital uncertainty. We can therefore,
conclude that the subject matter of business economic consists of applying
economic principles and concepts to dea1 with various uncertainties faced by a
business firm